2018 Conference and Trade Show

Ready Set Boost

The SacAFWPI Regional Conference and Trade Show just keeps getting better every year!

NEW this year:
THREE keynote speakers!
TWO sets of interactive workshops, with two presented twice.
• ONE extra hour of conference.
• A pre-conference, day-long Do You Speak Bride Stylist Summit presented by the one and only Wendy Rivera of Do You Speak Bride! fame. Purchase your tickets for this Summit today (see form on the bottom right)! It has sold out in other locations!
• A post-conference day with three interactive workshops including LGBT Wedding Certification and Exhibitor Certification.

• Closing the Sale
• Building Referrals
• More to come.

• Using Instagram and Pinterest for Marketing
• Vision Board Workshop
• Legal Pitfalls for Small Business Owners in California
• Do You Speak Bride
• Getting Better Results Using Email

EARLY BIRD PRICE (December 9, 2017 – April 3, 2018):
Members – $97 PER PERSON
NonMembers – $107 PER PERSON

REGULAR PRICE (April 4-April 10, 2018)
All Attendees – $120 per person

Call 916-392-5000 or Email julia@afwpi.com for more information.
We have sponsorship levels as low as $75.00!

Monday, April 9, 2018| 10.00 am – 6.00 pm
The Patriot Event Center in The Milagro Centre
6241 Fair Oaks Boulevard
Carmichael, CA 95608
Tickets on sale NOW!!
Don’t miss this incredible, jam-packed seminar (that has sold out everywhere else), where Master Stylist, Speaker, Coach and Shoppe Owner, Wendy Rivera teaches her step by step method to closing Brides through the mastery of the Language of Bride!! You can expect:
• Hours of training, exercises, panels, demos and more!
• Come ready to learn how to navigate every treacherous turn in Bride Country! Navigate the Curves, Mom Mountain, and the Cliffs of the Crowds!
• Learning Wendy’s revolutionary methods of building a team out of a large party, leading the bride, facilitating life moments, and techniques for effective follow-up!
• Wendy’s unique approach to closing brides on their first time in the boutique is a MUST-see for every shoppe owner and stylist!
• Bring your questions, and enjoy a full hour of Q&A with Wendy, addressing any issue that you are facing in your boutique.
• New Boutiques and Seasoned Veteran Boutiques alike will come away refreshed, renewed in their vision and re-energized to surge forward in their own personal voice as an independent Bridal Boutique!
• Leave with a notebook full of information to help you reach your goals, close more brides, and form a culture in your shoppe that you can train any and all of your stylists to be masters of Speaking Bride!

2017 Conference Committee
Emily Wilke, Style Avenue Studios, Chair
Robin Fischer, Alpha & Omega Events/Venues
Karla Fuentes, Second Summer Bride
Marjorie Perez, Something Planned Events
Danielle Philipps, Omni Wedding & Event Planning
Gina Lett Shrewsberry, Inspirations by Gina
Jason Spencer, Spencer Weddings and Entertainment
Stephanie Webber, A Daydream Wedding

Tuesday, April 10, 2018| 9.00 am – 7.00 pm
The Patriot Event Center in The Milagro Centre
6241 Fair Oaks Boulevard
Carmichael, CA 95608


Mary Cravets

Mary Cravets: Simply Get Clients: The Key to Expanding Your Business at Any Stage
Mary is a Business Development Expert who specializes in teaching entrepreneurs to get more business without working more hours.

Ron Ruth

Ron Ruth: Imagination Station: Creativity Lab for Wedding Pros
Ron is known throughout the industry for his passion and as an architect of creative and innovative processes for delivering extraordinary client/customer experiences.

Wendy Rivera

Wendy Rivera: Do You Speak Bride: Learning Their Language to Close More Sales.
Wendy is a Nationally Recognized Expert in the Bridal Industry, and has exploded onto the scene with Do You Speak Bride! She has a passion for helping wedding professionals learn the very nuanced language of “Bride”.

Wednesday, April 11 2018| 9.00 am – 4.30 pm
The Patriot Event Center in The Milagro Centre
6241 Fair Oaks Boulevard
Carmichael, CA 95608

9:00-11:30 a.m. – Ron Ruth – “The Client Experience Demystified”
12:00-2:00 p.m. – Kimberly Vaughan – LGBT Wedding Certification Program
2:30-4:30 p.m. – Julia Markel – “More than Just a Pretty Booth” Workshop and Exhibitor Certification Program

Tickets On Sale NOW!!

After making your selection, click on the “Add to Cart” button. You may adjust your quantity there. If you want more than one type of ticket, click on “continue shopping” at the top of the PayPal screen and it will bring you back here to add the ticket(s).

Registration type
Special Needs
Special Needs/Allergies
Your Name, Company & email