2014 Conference Seminars


 

KEYNOTE: The Power of Perception | 8:30 GENERAL SESSION

In this presentation, Jason will take a look inside the science of altering how your customers see and what they think about your business. With examples backed by real marketing research, you’ll be able to take away knowledge that primes your prospects for action and increases your bottom line in a consistent manner simply by tapping into the psyche of your potential customers.
We’ll explore real-world situations that show ways to build trust and connect people to your brand, why personalization and follow-up are so critical, the power of storytelling, and how your price points affect what your customer is willing to pay. Discover new ways to create content and messaging that drives people to take action.

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PART ONE – Crafting Your Social Media Strategy (No Silver Platter Included)| 9:45a.m. Breakout Session

Andy Ebon
In the ever-evolving wedding industry, nothing changes faster than Social Media. Platforms come and go, continually, and the specific features and function of each one, change, too; leaving the small business owner scratching their head. In this session, you will be asked to set aside your current social media choices and refresh your thinking. Andy will work through the major social media options, their best use, and latest changes. The specific goal for this session is to help you craft the optimum Social Media plan for your company, in the present tense. A plan that will leverage your brand, your website, and your bottom line.
Key social media platforms and issues will include: Twitter, Facebook, Pinterest, YouTube, Google +, Blogging, LinkedIn, Tumblr, Social Media Management Tools, ROI Measurement, The Importance of having a Mobile-Friendly Website.

Personalities & Networking | 9:45a.m. Breakout Session

Vickie Musni
Is your networking really working? Like it or not, as business owners we all need to network. It’s part of building your business. This seminar moves beyond the basics of business cards and follow up and examines the strengths and weaknesses of each personality type in regard to networking. Come learn what you can do before, during and after each mixer you attend to maximize your unique strengths, minimize your weaknesses, and improve business relationships.

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PART TWO – Crafting Your Social Media Strategy (No Silver Platter Included) | 10:45a.m. Breakout Session

Andy Ebon
In the ever-evolving wedding industry, nothing changes faster than Social Media. Platforms come and go, continually, and the specific features and function of each one, change, too; leaving the small business owner scratching their head. In this session, you will be asked to set aside your current social media choices and refresh your thinking. Andy will work through the major social media options, their best use, and latest changes. The specific goal for this session is to help you craft the optimum Social Media plan for your company, in the present tense. A plan that will leverage your brand, your website, and your bottom line.
Key social media platforms and issues will include: Twitter, Facebook, Pinterest, YouTube, Google +, Blogging, LinkedIn, Tumblr, Social Media Management Tools, ROI Measurement, The Importance of having a Mobile-Friendly Website.

Marketing to Today’s Bride| 10:45a.m. Breakout Session

Tami Miller
Do you know what 2014 brides are looking for to plan their weddings? This seminar will present some real data, from real brides, about themselves, their weddings and how they look for vendors. We’ll compare statistics between 2011 and 2014 to see how this key demographic has changed since the economy has stabilized. Get some Marketing 101 advice about how to get the maximum results in the four ways that brides shop for services: print, web, bridal shows and referrals.


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7 Habits Of Highly Ineffective Wedding Vendors | 1:30 p.m. Breakout Session

Randy Bartlett
25 years ago, Steven Covey wrote the ground-breaking business book, 7 Habits of Highly Effective People, which quickly became one of the top business books of all time. Over those same 25 years, Randy Bartlett has observed many wedding vendors making the same mistakes over and over, creating habits that keep them from being effective. In this informative, fun and hilarious seminar, Randy will point out the seven habits that may be holding you back from being as effective in your job as you could be. You may be guilty of only one or two of these habits, or maybe of all seven, but everyone is guilty of some of these. Learn how to break the habits that are keeping you from being more effective.

Pinterest | 1:30 p.m. Breakout Session

Julie Gallaher
Today, the most important factor in your marketing strategy is how you position your business online. Is your internet presence as strong as you’d like it to be? Pinterest is one of the most popular sites that brides use today. Discover how you can reach those brides through this social media site and grow your business.


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Better Consultations Bring Better Bookings | 2:30 p.m. Breakout Session

Peter Merry
In his seminar, “Better Consultations Bring Better Bookings”, Peter Merry (Author of “The Best Wedding Reception…Ever!” and Founder of the WED Guild®) will share how developing a purposeful method for his sales consultations resulted in increased booking ratios at ever-increasing price levels. In this presentation, you will learn why the first 15 minutes of a sales meeting may be the most important, how to help your clients uncover their real needs while demonstrating that you offer the best solutions to the challenges they face, and how to show the real value of your services. Rather than learning to coerce the client, ou will find out how to develop a relationship that can lead to years of referrals.

Time Management | 2:30 p.m. Breakout Session

Brian Taylor
In developing time management skills, it’s what’s inside that counts. Using the Evolve approach, Brian will use activities that apply expertly facilitated exercises/activities that encourage reflection and self-assessment. Old habits and beliefs are eliminated and personal power is awakened to help you be in controld of your time.


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