2013 Conference Seminars


 

KEYNOTE: Advice You Can’t Refuse | 9:00 GENERAL SESSION

John Goolsby offers advice based on his 28 years of success in the wedding industry (as a gown shop owner, dj, wedding consultant and videography). After more than 3,000 weddings of experience, being commissioned by actors, rock stars and professional athletes (sometimes with multi-million dollar budgets)to film events around the world, filming in 14 different countries and a corporate client list that includes Abbott Labs, Kaiser Permanente, Costco, Penske Motorsports, Mobil Oil, B. F. Goodrich, U. S. Foodservice and the U. S. Army – he is sure to have advice that none of us could refuse!
 
 

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How to get the most of Pinterest| 9:45a.m. Breakout Session

Brit Bertino
With Pinterest’s soaring traffic, entrepreneurs might find it difficult to resist tapping into the social media site’s audience of potential customers. But how can you make Pinterest work for your business?
Among the many users on Pinterest, magazine publishers boast some of the most vibrant boards and engaged users. “Pinterest, whose primary audience at the moment appears to be younger women with interests in fashion, lifestyle, home, design, health and food, is a perfect platform for caterers, wedding professionals, and designers whose focus is to capture their target audience with photos. Let’s face it, most of us are visuals and are immediately attracted to photos and colors.
While not all businesses are as inherently visual as others, many publishers are going beyond simply posting images to engage their fellow “pinners.” In this session the audience will learn how to make the most from their Pinterest account and I will discuss three top strategies for using Pinterest and how they can do the same.
Attendees will learn:
1. The latest changes and updates with Pinterest
2. How to collaborate with your vendors and brides on Pinterest
3. What other social media sites are trending that are similar to Pinterest
4. How to build your business page on Pinterest

Make Bridal Shows Work for You | 9:45a.m. Breakout Session

Julia Markel
All bridal shows work, but you have to make them work for you. In this session you will learn the four key elements that you must have in order to get the bookings. More than just a pretty booth is involved and you should approach your booth and exhibiting as a project. You’ll discover what to do to draw and keep the bride or groom’s attention and how to continue your relationship with them long after the show.
Attendees will learn:
1. What four elements are needed to get bookings.
2. How to set up a booth that means business.
3. How to make the couple remember you long after the show is over.
4. How to get bookings no matter what the turnout is.

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Social Media Q & A Session| 10:45a.m. Breakout Session

Rebecca Johnson
This session offers you the opportunity to ask anything you want about any of the Social Media. How do you allow only certain people to see your posts on Facebook? What is the difference between Twitter, Facebook, LinkedIn and the other social media? How can you work social media to build more business? Any questions you have that you haven’t been able to find in the Help section? This session is for you.

Success in 7-60 Seconds| 10:45a.m. Breakout Session

Janice Jordan
What does networking mean to you? Are you always nervous about approaching new people? Janice will teach you what networking is really all about and how you can make it work better for you. Since this session is just before lunch, you’ll be able to put what you’ve learned into practice right away!
Attendees will learn:
1. Create an adaptable introduction
2. Stand out in a crowd of like businesses
3. Give and get great referrals through your introduction_


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Speaking Her Language: The 4 Dialects of Speaking “Bride” | 1:30 p.m. Breakout Session

Vickie Musni
Have you ever wondered why you seem to “click” with some potential clients immediately, and not with others? Have you noticed that the same sales pitch may resonate with one bride but leave another hesitant and unsure? In this seminar you will learn the secrets of quickly identifying the personalities of clients you meet and gain insights into the needs of each personality type allowing you to know what each most wants to hear.
Attendees will learn:
1. The 4 personality types and the primary characteristics of each one.
2. How to identify personality traits in themselves and others.
3. How to quickly identify the personality of each client they meet.
4. How to speak to the unique needs of a client based on the communication style most effective for her personality type.

Publicity – How to Get Your Business Featured in the Media | 1:30 p.m. Breakout Session

Angie Zimmerman
Publicity comes in many forms. The most popular forms include television, radio, print (magazines/newspapers) and the internet. One of the keys to getting media attention is knowing how to submit your material for consideration. It is important to be prepared so that when the opportunity presents itself you can respond quickly. We’ll talk about a Media/Press Kit and what should be included. We’ll discuss things you can do to position yourself as an expert for the media. You’ll learn who to contact at a television station/network. You’ll learn about ” pitches” and “hooks” and how to craft them. We’ll talk about how you can be a good tv show guest and radio guest. You’ll receive a hand out with lot’s of sources for finding media attention and perfecting your own publicity.
Attendees will learn:
1. Types of media exposure.
2. Types of information the media wants.
3. How to position yourself with the media.
4. How to be a Great media guest.


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Branding | 2:30 p.m. Breakout Session

John Goolsby
Branding is a vital part of your business, and something that gets overlooked too often. Your customer needs to look at your branding and know instantly who it represents. You’ll learn how to create a branding makeover from someone who used branding to grow his business and thrive even during the toughest economy.


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